How can we help millennials navigate major life events?
The Guidepost is a new online platform, adjacent to Justworks, that is designed to provide free educational resources for people as they prepare for and progress through major life events, such as paying off student debt or starting a family.
CHALLENGE
Meet a need for easy-to-digest, short courses on the complicated, but common, life events facing most members of the modern workforce.
WORKING GROUP
The working team includes myself, 2 other UX/UI Designers, 1 Developer, and the Experience Design Manager
MY TASK
Beta Testing & Research
High Fidelity Course Designs
Building Courses in CMS
Quality Assurance Checks
PLATFORM
Web Responsive
TIMELINE
1 year
Constraints/Launch Date/Challenges
Assets Given
High fidelity screens for the homepage, dashboard, account settings, and onboarding were already designed before I joined the project. As well as 3 courses were already written.
Launch Date
Internal Launch: September 1st, 2021
Public Launch: January 25th, 2022
Challenges
Shortly after our internal launch, we had a developer leave the team, bringing us down to just 1 developer.
High Fidelity Screens
These are the high fidelity screens that we designed & developed for our internal launch. I worked very closely with 2 other UX designers, as we took ownership over specific screens.
Lessons - Designed by me
Homepage - Designed by another UX/UI designer on my team
Beta Test
Internal Launch
After our internal launch, me and another UX designer conducted beta test with internal employees in order to get feedback and insight on how the site was performing. The goal of this beta test was to gain clarity around the changes we needed to make before our public launch. Specifically, around course digestibility, account creation, and account retention.
Insights
After we finished the interviews, we created an affinity map with the insights that we received. These were the most common themes:
INTERACTIVITY
80% of users wanted interactive content (videos, quizzes, and/or checklists)
60% of users wanted a summary take away at the end of each lesson
40% of users wanted a reward for finishing course
NAVIGATION
60% of users expected to see a course directory
60% looked for a way to search for courses
20% of users were looking for an option to listen to the course for accessibility
ONBOARDING
60% of users wanted a way to sign in with their social media accounts
Prioritization
After our beta testing, we had trouble deciding what features to move forward with due to the lack of time and development support that we had.
We decided to create a prioritization spreadsheet of features that considered the following:
Will this increase account creation?
Will this allow people to find topics that matter to them the most?
Does this allow for the content to be more easily digestible?
How much of a development lift will it be?
We then took our prioritization spreadsheet and had development work on the items with a green filled box & checkmark. We decided to hold off on the items with the yellow filled box, as these are features that we can slowly roll out after launch. The features with the blue filled box, we felt were important, but can be held off until we figure out the best course of action for them.
New High Fidelity Designs
Based on our prioritization spreadsheet, we designed & built 1 new screen and 2 new features.
Directory - Designed by another UX/UI designer on my team
This solution should allow for a seamless course discovery experience that is both simple + scalable and has a robust search functionality.
Search Feature - Designed by another UX/UI designer on my team
This solution should deliver an efficient search tool to allow different user types to find the answers they are looking for or the content they want to browse.
Downloadable PDFs - Designed by me
This solution will allow users to download checklists and other pdfs that they can take with them outside of the course. This should allow users to have interactivity within the course and actionable takeaways outside of the course.
